We are The Think Tank
Founded in 1993.
Born to B2B
A multi-award winning, full-service B2B marketing, PR and digital agency with more than 30 years of experience creating exceptional brand, marketing and media relations campaigns right across the globe.
As Marketing Agency of the Year 2024 at both the Global Agency and UK Agency Awards, we’re determined to set new standards and exceed our clients’ expectations – bringing our creativity, expertise and brilliant results to every campaign we deliver.
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Driving innovation with metal 3D printing
The Think Tank helped Additive Industries boost brand awareness by showcasing their cutting-edge, scalable metal 3D printers. Inspired by their automotive connections, the campaign used powerful F1 visuals and striking headlines to highlight speed, precision, and innovation. This bold multi- award-winning approach positioned Additive Industries as a leader in industrial additive manufacturing, with clients like BMW and F1 teams. The success led to ongoing collaboration, expanding into web design and digital advertising.
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A heroic campaign for SMEs
The Think Tank created the IRIS “Masters of Time” campaign to help SMEs save time and focus on growth through digital transformation. Inspired by the UK government’s Help to Grow scheme, the campaign used a mix of digital advertising, OOH, and radio to increase brand awareness and demand for IRIS software. With strong creative content and targeted media, the campaign achieved over 30 million impressions, five awards, and a significant boost in web traffic.
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Embelex takes centre stage with a bold B2B PR Campaign
The Think Tank developed a robust PR strategy to launch Avery Dennison’s Embelex, a solution for branding, trims, and graphics. Targeting the fashion, sports, and supply chain industries, the campaign secured over 170 press mentions and reached an audience of 975 million. Collaborating with sports teams and leveraging influencers, the campaign generated buzz and expanded brand visibility across multiple platforms.
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Nailed it with a pun-tastic OOH Campaign
Lords Builders Merchants teamed up with The Think Tank to create a fun, pun-filled OOH ad campaign to celebrate their new stores in South-West London. With catchy lines and bold visuals on bus ads, billboards, and even sandwich bags in local cafes, they nailed their message to trade professionals. The campaign not only sparked attention but also helped Lords boost brand visibility and gain positive feedback from the community.
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Quieting offices with the ‘Noise Annoys’ Campaign
The Think Tank developed the “Noise Annoys” campaign for Oscar Acoustics, promoting their acoustic solutions for office spaces. Through a whitepaper on the impact of noise on health and productivity, and amplified across PR, social media, and email marketing, the campaign drove significant awareness. With over 100 downloads and 118 high-quality leads, it helped Oscar Acoustics grow by a third, establishing them as leaders in acoustic innovation and was recognised in multiple awards as an outstanding marketing and pr campaign.
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Reaching Peak Performance with a targeted GTM Strategy
The Think Tank developed a strategic Go-To-Market (GTM) campaign for Phi Partners to promote their Summit PaaS. Using a highly targeted Account Based Marketing (ABM) approach, they reached 130 key decision-makers in 85 banks. This multi-channel award winning campaign included email, direct mail video cards, LinkedIn ads, and thought leadership content. The campaign generated high engagement, a 46% increase in web traffic, and exceeded lead generation targets by 75%.
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Unleashing the Power of Standards for SMEs
The Think Tank partnered with BSI to understand how small businesses perceive and use standards. The “Power of Standards” campaign targeted SMEs with informative content and engaging visuals to highlight the efficiency and productivity benefits of adopting key standards. Over four weeks, this award-winning campaign achieved more than 2,000 content downloads and a 17.6% conversion rate, surpassing initial goals and providing valuable insights for BSI’s future marketing strategies.
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The Think Tank is an award-winning international B2B marketing and PR agency. For 30 years, we’ve delivered outstanding results for our clients in every B2B sector.
Our team of more than 40 ‘Thinkers’ combines creative thought and impactful copy to deliver campaigns that make a difference, helping our clients smash their objectives.
Whether you need to refresh your brand, communicate with new customers, generate leads or influence and educate an audience, The Think Tank is the agency that will help you succeed.
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Our services
From digital campaigns to branding, PR, content marketing and everything in between, we provide a complete suite of marketing and media relations services to meet your objectives.
Our sectors
We help businesses across many sectors stand out, reach the right people and deliver real commercial results.
Construction
From manufacturers and construction technology to architects, contractors and distributors, we help construction brands reach audiences and grow revenues.
Manufacturing
We help brilliant B2B brands across manufacturing and material science sectors develop GTM strategies, launch campaigns and engage customers.
Financial services
We drive measurable impact and marketing for leading financial brands across banking, FinTech, asset management and capital markets.
Technology
Whether you’re an established global blue chip or a disruptive start up, we have the expertise needed to help you achieve your technology marketing and PR objectives.
Professional services
We develop brands and marketing and PR strategies for professional service organisations, from accountants and consultancies to law firms, outsourcing, hospitality and financial services.
Green Economy
We’ve partnered with clients in renewable energy, sustainable infrastructure, eco consultancy, green tech and more to deliver brand initiatives, integrated campaigns and PR
Our work
Transformative marketing, perfectly executed for brilliant B2B brands.
PR, content or digital; above the line, below the line or through the line – we’re a fully integrated creative B2B marketing and PR agency, which means we do it all, and often all together. Our work is always based on clear insights, built on big ideas and focussed on results. Take a look at our case studies to see for yourself.
Aasendia – e-PAQ – Global integrated launch campaign
Our most successful campaign for Asendia (so far!), generating quality leads from around the world with a targeted content campaign.
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How we help
For more than 30 years, we’ve been creating award-winning brand identities, propositions and campaigns using every tactic in the marketing, PR and digital communications toolbox. With clients across the globe, we provide the marketing and PR expertise to help you succeed, whatever you want to achieve and whichever B2B sector you operate in.
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